Projects

BRAVE NOISE GLOBAL COLLAB BREW & INITIATIVE

Advocating for a safe and discrimination-free brewing & alcohol industry.

Wednesday, July 7, 2021 – SALEM, MA – Brienne Allan, Brewer at Notch Brewing, announces “Brave Noise,” a global beer collaboration to advocate for safe spaces and inclusive environments by requesting breweries be transparent with their policies and commit to long-term work. What started out as a simple question on Brienne Allan’s Instagram story: “Have you ever experienced sexism in the beer industry?” quickly became the inquiry that sent shockwaves throughout craft beer, subsequently inspiring a “bevolution.” To keep the momentum going; to honor those who have spoken out about their gender discrimination, racism, sexual assault, and harassment; and to bring further awareness to the issues that women, BIPOC, and LGBTQ+ individuals face in craft beer, Allan asks breweries around the world to join in this collaborative brew, the “Brave Noise” Pale Ale.

“The Brave Noise collaboration is meant to provide awareness and create action for safe and inclusive environments in the beer industry,” says Allan. “I hope breweries join us in advocating for change and develop resources to best support industry professionals and customers for a better (beer) world.”

In order for breweries to participate in the collaboration, they will need to submit their code of conduct, publicly post their code of conduct and resources available for staff and customers via their website, QR code and/or signage at their physical location, commit to the long term work and make a donation to a verified non-profit organization that best reflects the mission of this initiative. These organizations should be focused on providing support and services in regards to sexual harassment training, diversity training, mental health, legal aide, creating safe spaces for staff and customers, sexual assault reporting and additional causes focused on developing inclusive and safe environments in the hospitality industry. Some of the suggested non-profits on the Brave Noise website include Safe Bar Network, Hollaback!, RAINN, Infinite Ingredient, Dandelion Initiative, The Drinks Trust, Hospitality Action, Switchboard and Another Round Another Rally. If a brewery has a regional organization that reflects the above focus areas, they are welcome to submit it through the Brave Noise website to be reviewed, verified and added as a resource.

Once breweries submit through the form at BraveNoiseBeer.com, they will receive a confirmation email with the recipe and promotional assets. Also on the Brave Noise website, homebrewers and beer drinkers can learn more about how they can get involved with the Brave Noise collaborative brew initiative.

A variety of brewing-related companies will also be offering discounts and donations to charities including Hops n Stuff, BSG Craftbrewing, Yakima Chief Hops and White Labs.

Additional resources and partners for this collaboration include Women of the Bevolution, HRuprise, Beer Diversity, SoCal Cerveceros Homebrew Club, Under the Jenfluence, #NotMe App and The Good Hop.

For more info, go to BraveNoiseBeer.com.

Project:

Brave Noise Global Collab

Role:

Co-Founder with Brienne Allan

Press:

Beer Mighty Things Podcast

Civil Eats

Recognitions:

Good Beer Hunting’s 2021 Signifiers

Vinepair’s 2021 Next Wave Award for Collaboration of the Year

Brewbound’s 2021 Cause of the Year

BREWING AFTER HOURS PODCAST WITH SARAH FLORA (FLORA BREWING)

In March 2021, the Brewing After Hours Podcast with Sarah Flora (Flora Brewing) launched through the Bleav Podcast Network. The podcast takes a different look at the history and stories behind beer, even dating back to ancient times where she digs into the archeology of beer and explores topics on yeast found in the weirdest places. Sarah also covers industry topics from label design and sustainability to marketing and social impact. Each week she shares some of these stories as well as conversations with industry professionals and homebrewers. Season 1 and 2 are available to stream on iTunes, Spotify, Google Play, Stitcher, Luminary and Tune. Brewing After Hours received 2nd place for Best Podcast at the 2021 North American Guild of Beer Writers Awards and was featured in Vinepair’s “11 Beer Podcasts Giving Are Giving Voice to Diversity and Inclusion.”

We launched the Brewing After Hours substack that offered additional context on each episode topic and info on each guest interviewed on thee podcast. Through Patreon, Sarah offered exclusive behind the scenes content from the podcast. We also filmed some of the interviews for the Flora Brewing YouTube channel (22K+ Subscribers).

Project:

Brewing After Hours Podcast

:Services:

Producer, Guest Booker & Audio Editor

Recognitions:

2nd place for Best Podcast at the 2021 North American Guild of Beer Writers Awards

“11 Beer Podcasts Giving Are Giving Voice to Diversity and Inclusion.” – Vinepair

Sarah Flora (Flora Brewing)

Sarah Flora is a Los Angeles-based homebrewer who wants to be the next Martha Stewart (pre-2004) of brewing. A few years ago, Sarah purchased a homebrew kit as a gift for her husband, but little did she know it would become her new hobby and the start of her next career. Running operations for an art gallery by day, on her days off she’s brewing and documenting every stage while reviewing her brews in the process. Since, she’s won numerous awards for her beers, grown an engaged following on Instagram (37K Followers) and YouTube (22K Subscribers), and received press coverage nationwide. As she continues to share her passion for homebrewing, Sarah is also planning to open up her own brewery in Washington state.

From her experiences in homebrewing, she’s been featured on Good Beer Hunting Forbes, Thrillist, VinePair, October Magazine, Fuse TV, Voyage LA, Porch Drinking, the Cold Brue Podcast, Behind the Beer Podcast, Quad City Beer Podcast, Homebrewing DIY and The Brajcast.

In March, she launched the Brewing After Hours Podcast through the Bleav Podcast Network. The podcast takes a different look at the history and stories behind beer, even dating back to ancient times where she digs into the archeology of beer and explores topics on yeast found in the weirdest places. Sarah also covers industry topics from label design and sustainability to marketing and social impact. Each week she shares some of these stories as well as conversations with industry professionals and homebrewers. Season 1 and 2 are available to stream on iTunes, Spotify, Google Play, Stitcher, Luminary and Tune. Brewing After Hours received 2nd place for Best Podcast at the 2021 North American Guild of Beer Writers Awards and was featured in Vinepair’s “11 Beer Podcasts Giving Are Giving Voice to Diversity and Inclusion.”

Sarah is a current member of homebrew clubs SoCal Cerveceros and the Maltose Falcons. Besides art and brewing, she loves being outdoors especially biking and hiking. She enjoys true crime podcasts, cooking, baking bread and tending to her house plants.

Website: FloraBrewing.com

Instagram @Flora_Brewing

YouTube YouTube.com/FloraBrewing

Patreon Patreon.com/FloraBrewing

Facebook Flora Brewery

Twitter @FloraBrewing

TikTok @FloraBrewing

Client:

Sarah Flora (Flora Brewing)

Type:

Digital Creator

Services: